Curated news and information worth Sharing
In this section of the site you'll find news and information we come across related to local businesses in Lafayette Colorado as well as local food initiatives along the Front Range and beyond.
A Gem from the Artisan Grain Collaborative's Newsletter "The Crumb" for October 24, 2021
via Mailchimp archived newsletter
Posted October 24, 2021 10:45 pm by Paul Bonneville
Reading through the Artisan Grain Collaborative's weekly newsletter and came across the following quote:

Once, addressing a group of culinary historians, she said, “I tell customers that I’m not here to sell you a loaf of bread. I’m here to sell an organic farming system that will put wheat back in the bread basket.” Such ideology can get a little heavy for the general public, so Ellen jokes that she is banned from working the counter at Hewn...

A very true statement from Ellen King, Co-owner & Baker at Hewn, that I very much agree with. While she joked about being banned from the counter, I think her statement is part of what actually does need to be "sold" to customers. 

How we evolve marketing messages while revitalizing and building  grain chains regionally across the country needs to be clever about education. With misinformation being top of mind for many Americans in social media, along with misleading food labels in the grocery stores, I think there is an opening for a new approach to weaving real stories back into our food.

Millers and Bakers Seek to Establish a Wheat Flour Foods Promotion, Research, and Information Program
via USDA Agricultural Marketing Service website
Posted October 24, 2021 10:41 pm by Paul Bonneville
The U.S. Department of Agriculture (USDA) is posting a draft proposal from the Grain Foods Foundation (GFF) requesting the formation of a national promotion, research, and information program for wheat flour used to produce grain foods.  USDA is currently analyzing the proposed order and, if warranted, may publish a proposed rule with request for public comments in the Federal Register. Interested parties can view the draft proposal and justification on the Proposed Research and Promotion Programs webpage.

If I am reading this correctly, the commodity enriched grain producers, as represented by the Grain Foods Foundation (GFF), are looking to establish a national program that would be collecting a fee from all millers and bakers to fund consolidated marketing initiatives: 

The provisional proposed assessment rate for millers would be 2.4 cents per 100 pounds of wheat flour sold for the purpose of producing grain foods. The proposed rate for bakers would be 13.6 cents per 100 pounds of wheat flour purchased for the purpose of producing grain foods and 8.2 cents per 100 pounds of grain foods purchased from a sub-baker for a baker to market.

Now in reading the proposal, there would be exemptions that would exist for most smaller producers which means they would not have to pay the assessments, but they would need to file for an exemption on a yearly basis. I would assume that if you are filing for an exemption, you are also potentially reporting your sales to a commodity producer-driven entity. 

How about we take those proposed assessment fees and turn it towards local grain chains? Of course that would counter the intentions of the GFF: national marketing dollars for enriched grain producers. 

If your interest is deep enough, you can investigate the links to the right to read all the details yourself, but I was able to find the inspiration for why they are coming to the USDA looking for a new funding source:

"In 2004, when the “low carb” diet was hitting a popularity high and severely impacting the wheat flour industry, ABA, NAMA, and over 100 individual companies formally joined forces by creating the Grain Foods Foundation (“GFF”), a separate legal entity with a mission to serve as the marketing and communications voice for the industry. Companies and industry associations, like ABA and NAMA, support GFF through voluntary donations. Under new leadership in 2013, GFF reoriented its marketing and communications focus away from the consumer and toward media influencers. This shift in focus better aligned with GFF revenue and has successfully benefited the entire wheat flour industry. Despite this success, however, GFF’s ability to scale up its current programming efforts is limited due to its dependence on voluntary donations from members that keep its annual operational budget under $3 million."

Inspiration from Mill Museums and David Macaulay
via YouTube
Posted October 22, 2021 5:05 pm by Paul Bonneville
So...this link is for an expired event, but it taps into a couple of major inspiration points for me when it comes to thinking about how to market grain chain initiatives:

Heritage Winooski Mill Museum is pleased to present David Macaulay: BUILDING A MILL TOWN as part of the 2020 Vision initiative of the Vermont Curators Group from December 2- March 12. The show is free but timed tickets are required. Timed tickets can be reserved on our website. Featuring original drawings, sketches, research notes, and manuscript from Macaulay’s 1983 book Mill.

One is the museum itself. While this particular museum does not appear to have much in the way of a history as a grist mill, the mill technology and its evolution have a rich and nostalgic history to to tap into (for good of course). There are also a number of historical working grist mills and mill museums across the country that are ripe to have their stories woven into this retro-revolutionary grain chain story moving forward.

The other inspiration point is the author David Macaulay. I read his illustrated books on castles and mills when I was still in grammar school, and they still inspire me to this day. The combination of fact, the creativity and whimsy of the illustrations, and the inadvertent gaining of knowledge along the way is something I have always aspired to being able to do myself.

Myths vs. Facts About Nutrition and Bread
via The Washington Post
Posted October 21, 2021 6:39 pm by Paul Bonneville
“Less than half the breads we looked at that were labeled multigrain, oat or made with whole grain, for instance, contained only whole-grain flours,” Keating says. “And even all-whole-grain breads can be surprising sources of added sugars, sodium and additives that you may want to eat less of.”

I'm posting this article as an example of just how confusing nutritional education can be when it even comes to the basics. Granted, this is an article coming from a mainstream news source and is not geared toward people people with their "nose to the grindstone" in the world of grains and nutrition. 

My point in posting it: The article does illustrate the fact that consumer marketing, and in turn sales, succeeds today mainly anchored on the premise that people want to believe what they read. In this case, on the labels of the food they buy. 

Information needs to become easier to validate.

Enjoy Cajun-Asian Fusion At Casian Seafood in Lafayette
via 5280 Denver's Mile High Magazine
Posted October 19, 2021 10:36 pm
It all started with a walk last summer. Dau Xiong and his wife Maria Nguyen were out for a stroll in their hometown of Lafayette when they saw a restaurant up for sale on the outer edge of Old Town. While the two are both restaurant industry vets—Xiong is a chef, and the couple previously owned a fast-casual franchise—they’d never served their own food: the Hmong cuisine Xiong grew up eating, along with the Cajun seafood boils his family loved.
Locations
Lafayette, CO,
United States
Organizations

Noble Treasures Antiques In Lafayette Offers 6200 Sq. Ft. of Personality
via mountainstatescollector.com
Posted October 4, 2021 5:00 am
Noble Treasures Antiques, operated by Nancy and Terry West, occupies 6,200 square feet at 409 South Public Road in Lafayette, Colorado. The store features 20+ independent dealer booths, each exuding their own particular passion. The Wests' involvement in antiques began when Terry refinished a secondhand dresser for storage purposes. They established West's Antiques 36 years ago in Old Town Lafayette, operating from the 400 block of South Public Road for 21 years. The shop specializes in furniture, primitives, Native American jewelry, fine art, books, and decorative pieces.

Denver Bone Broth: From NYC to Mountain Life
via voyagedenver.com
Posted September 28, 2021 2:00 am
> Patrick Libonate's obsession with bone broth began over ten years ago in a cozy New York City apartment. After moving to Denver, he noticed significant health improvements from drinking bone broth regularly: 'My energy and stamina levels increased, I wasn't having stomach issues, I was sleeping better, dropped a few pounds, and my hair felt thicker.' Denver Bone Broth sources beef from Flying B Bar ranch in Strasburg, Colorado—grass-fed, grass-finished wagyu/angus cattle that are antibiotic, hormone, and steroid free.

The Grain Chain
via WHYY website
Posted September 27, 2021 9:33 pm by Paul Bonneville
Great video from January 2021 illustrating how community members of a grain chain are working together in Pennsylvania. It always amazes me how much information can be packed into a video if it is done well, and this is indeed well done. This is one of those mini-documentaries that brings attention to local food systems without avoiding discussion of the business realities and hard work required.

Rebuilding Our Local Grain Economy
via Edible Denver, Boulder, Ft. Collins
Posted September 26, 2021 1:03 am by Paul Bonneville
Wonderful article from our local version of Edible magazine covering the background of the Colorado Grain Chain. If you are getting into the Front Range grain scene or if you just want an example of what is behind these national movements around rebuilding local and regional food systems, this is a good place to start.

Online Resources for Sourcing Smaller Local Mills Across the US
via Amy Halloran's website
Posted August 12, 2021 12:21 am by Paul Bonneville
I just came across this page on Amy Halloran's website as I kicked off my new nightly grain data research. There is a pretty healthy list of local grain mills and other businesses selling grains and flour across the US. She also links to a couple of other online directories.
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