I think this project is genius.  I've had the link to it sitting in our database for some time now but completely forgot to publish it once we went live with the site. It is essentially  a locally focused marketing effort where the idea is to make a connection for the consumer with the amount of local or regional land it took to grow the grains in whatever food or beverage they are consuming. 

The concept of "buying local" invokes its own image for consumers already, but when we actually start talking about rebuilding local Grain Chains, understanding what it takes to do it really does start with the land. While it is interesting to curious consumer, the realities of growing a new potentially profitable grain crop has to start with an understanding between the food maker and the farmer with regards to how much grain to grow.