Jones Farms Organics: Sustainability leads at Hooper’s fourth-generation potato farm

Sarah’s experience in sales and marketing has helped the Joneses diversify their business model, allowing them to collaborate with local farmers and ranchers in ways that benefit everyone, while simultaneously protecting the local ecosystem. “The key is biodiversity, whether it’s our gut health and diet, our soil, our friends, or customers,” Sarah explains. In addition to growing over 20 varieties of potatoes, the Joneses also grow seven varieties of heirloom grains